Launching your own brand, business or product soon and want to make sure your impact in market is monumental? Thought so. We’ve got you sorted with our 4 essential steps that will maximise your brand’s impact. Before we dive right in, let’s back it up a few steps first and define brand and branding. A brand is a mark of identification. And branding identifies your idea system that encapsulated your values, mission, experience, culture, and look and feel into a single, cohesive design that differentiates your brand from others. A well-defined brand is vital to your position in market and the perception your audience will make about you and your brand. A well-defined brand can improve your visibility and recognition in market, it also encourages trust and assurance. Your brand should tell a compelling story about the who, what, why to evoke feeling and action from your audience.

1. Culture
   • Vision, mission, identity and values
   • Direction, focus and motivation
   • Brand story
2. Look and feel, this includes:
   • Logo
   • Colour palette
   • Styling elements
3. Voice and messaging, this includes:
   • Value proposition
   • Tone of voice
   • Positioning
4. User experience, this includes:
   • Customer service
   • Customer take home

We’ve fleshed out these essential steps in our guided checklist, take a look if you want more in-depth information. This is just the tip of the iceberg when dealing with brand but if you can master these essential steps you are well on your way to maximising your impact. Hi I’m Katherine. I bring nearly 10 years of marketing and communications experience to VOKE Creative Agency as well as my passion for sophisticated branding and content marketing strategy. I’m mad for the outdoors, peanut butter chocolate ice cream and a glass of shiraz.